A web page that is designed to “sell” something to the person “landing” there. What is being “sold” could be a free item or a paid item depending on the objective of the landing page; either to gather an email or payment details for example. A landing page typically does not have a traditional page…

A standalone page on your website that you create to for a marketing campaign that (generally) provides something of value in return for getting some information about the person “landing” on this page. A squeeze page is often used to collect an email address and a name. The squeeze page should have only one purpose-to…